Max Factor's 1st color Tv foundation - Pan Stik CTV-5W shade with its original box - not used. See description

$100 $ 99
SKU : es-123596750 Category : Foundations

This is a vintage Max Factor Pan Stik foundation (CTV-5W shade.) It was one of
the first color television foundations that Max Factor made for use in color
television production. It has not been used and is in its original box.

It is nice to know a little back ground information about a particular item …
that is part of the pleasure of collecting. One should always know something
about their vintage treasures.

Pan Stik makeup was made in 1947, after 26 months of development by Max
Factor, Jr., the Max Factor Company released a new product that it referred to
as "Pan Stik" makeup. It was a cream make-up presented in a solid stick form in
a swivel up case. It was specifically designed to take advantage of the latest
changes in studio lighting and film stock. This product was a revolutionary new
type of makeup, it was quick to apply as well as being non-greasy, non-drying,
and it gave a glowing satin appearance to the skin.

The Max Factor Company had always made products especially for the Hollywood
film industry first because it was a large buyer and user of its products.
Since its early founding, the Max Factor Company learned quickly to use the
publicity value of its products being “Worn by the Stars of Hollywood” as a
publicity and advertising device for the general public that was fascinated by
the new “moving images” or “Flickers” that were shown in the newly opened store
front cinemas. And they were equally enchanted with the looks and lives of
their favorite movie star. The movies and the movie stars were glamorous and
influenced movie fans to desire to be a movie star or simply look like one ….
just as todays Internet celebrities influence the lives of their Internet fans.
As the Max Factor Company and the film industry grew, they continued to use
this type of motivational advertising to promote their products and attract new

After Pan Stik makeup was first made available in a variety of shades for
professional makeup artists to use, the Max Factor Company later made shades
that were suitable for the general society to use. In 1948, Pan Stik makeup was
released for general society use and just like the Max Factor Pan Cake Makeup
product that was released 10 years earlier, it was immediately commercially

During the time period between 1948 and 1949, there were only five general
“society” or consumer Pan Stik makeup shades available for the public to use.
The Max Factor Company referred to them as the “Five Color Harmony shades.”
These five shades were:

1. Fair 2. Natural 3. Medium 4. Olive 5. Deep Olive.

Shortly after the original Five Color Harmony Shades were released, two new
shades, Natural Tan and Golden Tan, were added to the above mentioned five
shades. And as time went by additional Pan Stik shades were created and
released to the general public.

During the 1950s, the NBC and CBS television networks had been in competition
for several years to develop the “Standard Transmission System” for color
television broadcasting. On December 17, 1953, the Federal Communications
Commission (FCC,) selected the system that was developed by the NBC television
network. The NBC system was compatible with black and white televisions as well
as the new color television sets that were being produced. The Max Factor
Company had been quietly working with the NBC television network to develop a
Pan Stik makeup product that was compatible with the new color television
transmission system. And by 1954, the Max Factor Company released a Pan Stik
makeup that was to be used with RCA-Victor color televisions. This series of
shades were called CTV-1W to CTV-12W. They ranged from the lightest to the
darkest shade. The CTV letters simply referred to Color TV or Color Television.
The Max Factor Company has always made wonderful quality products for
professional makeup artists, movie stars and for every woman in society.

Each vintage cosmetic has a unique and interesting story of its own.

This vintage item was previously part of the personal makeup collection of
famed Hollywood makeup artist Ben Lane. Mr. Lane was the former Director of the
Makeup Department for R.K.O. Pictures, Columbia Pictures, Screen Gems, and
Warner Brothers Pictures and Warner Brothers Television. He was a makeup artist
on a variety of classic films such as: The Good Earth, Gunga Din, Show Boat,
and countless other films of the Golden Era of Hollywood. His last film before
his retirement was the 1981 lovable classic film “Annie.” He was one of the
original founders of the Motion Picture Makeup Artists Association (MPMAA,)
which later in 1937 became the IATSE - Local 706, Makeup Artists and
Hairstylists Guild in Hollywood (the Film and Television union.) He was also a
member of the Society of Makeup Artists (referred to as SMA on screen credits,)
and an Honorary Lifetime Member of the International Society of Makeup Artists
(also referred to as ISOMA – it is an International Association of Makeup
Artists.) See the ISOMA Internet website:
to see pictures of Mr. Lane working and to read more about Mr. Lanes career
under the heading on the left titled: ISOMA Honors.

Mr. Lane had a large unique collection of vintage Max Factor, Miners,
Leichner, Steins, Chass. D. Hess, Zauder Bros, Warner Brothers, Westmore's of
Hollywood, Chesebrough-Ponds, Colgate, Cutex, DeVilbliss, Don Juan, Dorothy
Gray, Edna Wallace Hopper, Harriet Hubbard Ayers, Kurlash, Charles of the Ritz,
Lady Ester, Lilly Dache, Marie Earle, Llouis Philippe, Luxor, Naylon by La
Cross, Nu Masca, Park & Tilford, Ruth Rogers, Krypolan, Ben Nye, Bob Kelly,
Hazel Bishop, Revlon, Maybelline, Shiseido, Mark Traynor, Makeup Center, Custom
Color Cosmetics, ISOMA Cosmetics, and many more.

Mr. Lane also had other rare cosmetic products that were related to the beauty
and film industry in his collection from his many years of working as a makeup
artist in the entertainment industry of Hollywood ... such face foundations
from the 1935 Elizabeth Arden “Screen & Stage” Cosmetic line (few people today
know that this line existed after Elizabeth Arden spent millions of dollars
manufacturing and promoting it, in. her quest to be the new Max Factor of
Hollywood .... or the Elizabeth Arden of Hollywood. Ben Lane was one of
Hollywood’s premier makeup artists during the Golden Age of Hollywood movie

This is a nice addition for the vintage collector of cosmetic products and for
the vintage collector of cosmetic movie memorabilia or for those that love
items from a bygone era.

If vintage cosmetics could talk ... they would reveal amazing secrets and

Additional Information
Brand VintagemakeTreasures